22 System
Advertising, Creative, Data, Strategy
22 System is a suite of electrical devices that integrate with any architectural finish. It is a minimal and flexible alternative to traditional systems, designed by Bocci.
How

Challenge: Educate both end-users and B2B audiences about an innovative product with a steep learning curve, while preserving the brand's premium integrity.

Solution: Craft compelling animated visuals that breakdown assembly and usage, ultimately resonating with a need for seamless design, while overcoming barriers to purchase.

61
m
Annual Impressions
120
%
New Customer Growth
$
11.1
Return on Ad Spend
58
%
Customer Engagement Growth
Recent Work
Bocci
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22 System
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Livingspace
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Bocci
Bocci is a design studio, research lab, and factory led by Omer Arbel's core principles
Advertising, Creative, Data, Strategy
See details
22 System
A minimal suite of wall accessories by Bocci, integrating with any finish
Advertising, Creative, Data, Strategy
See details
Talch
A luxury refillable deodorant made with 100% grass-fed American tallow
Advertising, Creative, Data, Strategy
See details
Livingspace
Founded in 1988 by Ross Bonetti, Livingspace is Vancouver’s top spot for modern home design
Advertising, Data, Strategy
See details