
22 System
Advertising, Creative, Data, Strategy
22 System is a suite of electrical devices that integrate with any architectural finish. It is a minimal and flexible alternative to traditional systems, designed by Bocci.
How
Challenge: Educate both end-users and B2B audiences about an innovative product with a steep learning curve, while preserving the brand's premium integrity.
Solution: Craft compelling animated visuals that breakdown assembly and usage, ultimately resonating with a need for seamless design, while overcoming barriers to purchase.
61
m
Annual Impressions
120
%
New Customer Growth
$
11.1
Return on Ad Spend
58
%
Customer Engagement Growth



