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Caroline's Cakes
Advertising, Data, Strategy
Based in South Carolina, Caroline's Cakes produces superior Southern food products while providing an environment of Southern hospitality where the customer is always put first.
Why
Carolyn's Cakes was on the search for an agency that offered strong partnership,
communication and provided more context on data and ad performance.
We provided digestible dashboards and metrics that unlocked overlooked KPIs such as customer lifetime value,
resulting in more strategic digital campaigns and an increase in revenue.
172
%
Advertising Revenue Increase
340
%
Advertising Purchase Increase
$
13.99
Return on Ad Spend
39
%
Cost per Aqusition Decrease
![](https://cdn.prod.website-files.com/672ad352e5d3662e5fe49c4e/672ad352e5d3662e5fe49d00_product%20image%201.webp)
![](https://cdn.prod.website-files.com/672ad352e5d3662e5fe49c4e/6746b0a60506ded05dbec03e_%C2%A9CameronReynolds_CarolinesCakes-7609.jpg)
![](https://cdn.prod.website-files.com/672ad352e5d3662e5fe49c4e/672ad352e5d3662e5fe49d02_product%20image%203.webp)
![](https://cdn.prod.website-files.com/672ad352e5d3662e5fe49c4e/6746b0abcabd6352167543d6_%C2%A9CameronReynolds_CarolinesCakes-7533.jpg)